[Listed in alphabetical order by last name]

Rich Bishop

Rich Bishop

Rich Bishop is the CEO of AppInChina.

Rich arrived in Beijing in 2007 and founded a food delivery company, a real estate business, and AppInChina: the leading platform for international companies publishing their software in the Chinese market.

Career Achievements:
Rich has spoken at various events including the Huawei Developer Conference and Chinaccelerator 8×8, and is also a mentor at Schwarzman College and Chinaccelerator.

Areas of Mentorship: Entrepreneurship, Hiring, Management, Tech, Real Estate


Hans-Peter Bouvard

Hans-Peter Bouvard

Hans-Peter is the General Manager at Rolex in Beijing.

Prior to this role in Beijing, Hans Peter was based in Shanghai since 2004. His experience lies in Telecommunications and Retail industry for Luxury Business.

Hans Peter’s academic achievements are Micro Technical Engineering from FH, Bern, Switzerland and EMBA from CEIBS, Shanghai, China as well as advanced level program in Luxury at HEC Paris and SDA Bocconi.

Recognition and Awards:
Hans-Peter is the co-inventor of patent WO2007/016794A1 – a security related device for connectivity related products.

More info @: linkedin.com/in/hans-peter-bouvard-1b75625

Areas of Mentorship: Retail, Marketing, Entrepreneurship, Operations Management

Languages: Chinese, English, French, Spanish, German


Robin Grouette

Robin Grouette

Robin is currently Managing Director Shell China Exploration and Production in Beijing.

Career Expertise and Outline:

She has over 20 years experience at Shell, starting as a geologist before gaining experience in operations and moving to international functions. She has been based in China for 5 years. As Managing Director, Robin is in charge of all the upstream development and exploration portfolio management as well as accountable for local talent development via the Asian and China Talent Councils.

She demonstrates the ability to create vision in a challenging cross-cultural environment, empower strong employee engagement, and create respectful relationships through her relentless energy and passion for improvement.

She was a Foundation Board Member for the Bradford Hospital in Pennsylvania from 2014-2016.  

Robin has two Bachelor’s degrees (Zoology and Geology) from the University of Calgary.

Areas of Mentorship:

  • Energy Industry
  • Large project delivery and organizational leadership
  • Change Management
  • People Development
  • Problem Solving
  • Continuous Improvement

Kathy Guan

Kathy Guan

Kathy Guan is the Manager of Europe & the Americas Department,  欧美部 经理 of CITIC Tourism Group Co., Ltd. 中信旅游集 (a subsidiary of China CITIC Group). She is also the Managing Director  and VP of B&T Economic Consulting Co., Ltd., as well as the Director of  XX Healthcare Management.

Career Expertise and Outline:

Kathy has worked for CITIC (both for Public Relations Division of China CITIC Group, and Europe & the Americas Dept. of CITIC Tourism Group) for over 20 years, focusing on international exchanges in various fields both at home and abroad.

She has been the Managing Director and VP of B&T Economic Consulting Co., Ltd. for over 10 years, and working with XX Healthcare Management (including professional care for eyes, body, skin, etc) for multiple years. 

Professional Achievements:

  • AIB (Academy of International Business) Member – Headquarter in the U.S.
  • Member of SITE – China Branch

Professional Expertise

  • Event designer and project implementer  活动项设计师行者
    • Organization and planning of activities: including large-scale events, conferences & meetings, exhibitions, corporate events,  team building, incentives, training for various industries, business visit & inspection, study tour, leisure tour, etc. – handled both at home and abroad
    • Implementation service for the above – handled both at home and abroad
  • Workplace health and Workplace image management 职场健康和职场形象管理
    • Workplace health management: care of eyes, body, skin, etc.
    • Workplace image management: etiquette & deportment, manner, dress, etc.

Areas of Mentorship: International Trade, PR, Event Organization, Tourism Industry


Mike Hofmann

Mike Hofmann

Mike Hofmann is the Managing Director at Melchers (Beijing) Ltd. He is also the Chairman of the Board at Koehler Pharmaceutical Beijing Ltd. (a JV of Melchers).

Mike has worked and lived in China for over 13 years. During this time he gained extensive knowledge and experience in Business Development, Strategy, and Sales and Marketing in various management roles in foreign companies in China. Between 2011-2018, he also served as Vice Chairperson of the Beijing Chapter of the German Federal Logistics Association BVL.

Professional Achievements:

Mike has numerous published articles, as well as presentations and lectures.

During his time at the German Chamber, he conducted 20 roadshows to Germany and gave more than 22 lectures and presentations on the Chinese economy and doing business in China for more than 1,000 executives and politicians, and was interviewed by several news magazines and newspapers for background information.

Personal and Academic Achievements:

Mike holds an Executive MBA from the Robert H. Smith School of Business of the University of Maryland and a Master in History, Economics, and Law from the Technical University of Darmstadt, Germany. He was elected to membership of the Honor Society of Phi Kappa Phi (ΦΚΦ). He is a Doctorate Candidate for Business Administration at the Robert W. Plaster Graduate School of Business of the University of the Cumberlands in Williamsburg, Kentucky.

More info @: linkedin.com/in/mike-hofmann/

Areas of Mentorship:

  • Leading and working in international teams
  • Leadership
  • Career development in China
  • Leading Chinese team members
  • Entering China, launching a product and business development in the Chinese market
  • Business strategy in China
  • Sino-Foreign business co-operations
  • Intercultural communication

Alicia Yao Hong

Alice Yao Hong

Alicia Yao Hong is a long-time expert in the tourism and hospitality industries in China.

She is currently Managing Director and Founder of IME Consulting, a consulting company specialized in the hospitality and tourism industry as well as event planning. Clients include Fendi, Lenovo, and the Beijing Tourism Bureau.

Alicia’s career spans over 40 years and includes numerous leadership positions in the luxury travel, sales and marketing, and event planning industries.

Career Achievements:

  • Global Board Director of Society for Incentive Travel Excellence (SITE) 2015-2020
  • Deputy General Secretary, China MICE Committee
  • Vice Chairman, China Business Event Federation
  • Vice Chairman, China Congress of Association and Chamber of Commerce
  • Regional Vice President, PCMA-APAC
  • Planners of Association Management e-magazine and association virtual programs hosted by CCPIT-CSC
  • IAPCO China Training representative and has delivered IAPCO PCO training programs in Suzhou and Xiamen to over 208 people
  • In May 2017, she was invited as the Director of the International Department of China Social Organization magazine and became the Chief Planner/Editor of the Association and Chamber of Commerce Journal
  • Jointly launched and organized the first China Congress of Association and Chamber of Commerce together with China Council for the Promotion of International Trade’s Commercial Sub Council
  • Has been a keynote speaker in numerous international events and conferences

Making the impossible possible” is her personal moto.

Areas of Mentorship: PR, tourism, trade, business development, sales, marketing, intercultural communication

Languages: English and Chinese.


Jo Kedian

Jo Kedian

Jo Kedian is the BACA (Beijing) Director of Outreach and Btec Level 2 and 3.

She has been an educator for 26 years working in high school, colleges and in the private sector. She holds a double master’s in art history from Manchester University and Contemporary Fine Art from Salford Universities along with other academic degrees and achievements.

Recognition and Awards:

With numerous awards such as AHRC award and the Chancellor award from Salford University, Jo has been featured on CCTV and other international television and articles discussing teams, companies and commercial achievements multiple times.

Other Achievements:

Jo’s other passions are art and volunteering – she is an artist and at the moment focusing on her own art practice. At the same time, she is involved as the Vice President of St. Vincent De Paul society, Manchester, the UK – working in the local area, supporting local charities, primary schools and delivering a Minnie Vinnie program.

More info @: linkedin.com/in/jo-kedian-17853ba3

Areas of Mentorship: Education and Creative Practices

Languages: English


Steven Lynch

Steven Lynch

Steven Lynch is the Managing Director of the British Chamber of Commerce in China.

Career Outline

Steven has lived in China for 10 years, starting his career in events, and then organically working up to become the Managing Director for BritCham. He is a passionate believer in continuous development, both personally and professionally, to which he believes coaching/mentorship is critical to career progression. He personally had a female coach/mentor, and says that “having the opposite sex as a mentor has been one of the best decisions I have ever made, so I encourage other to do the same”.

More info @: linkedin.com/in/steven-lynch-26a31641/

Areas of Mentorship: Leadership, Career Progressions, Motivation, Creativity, Strategy/Planning


Betsy Figueroa Maldonado

Betsy Figueroa Maldonado

Betsy is the Market Intelligence And Investment Advisor at the Economic and Commercial Office of the Embassy of Peru in China.

Betsy has more than 10 years of professional experience in private institutions and government organizations, 5 of them working in China for the Peruvian Government and for different organizations focused on strengthening China and Latin America ties. Her global studies in China, India, Russia and Peru, which include a master’s degree of Business Administration and a master degree of Economics, in addition to a major in Industrial Engineering, provide her with the broad knowledge to understand different perspectives, use various technical resources, and have effective cross-cultural communication.

More info @: linkedin.com/in/betsyfigueroam

Areas of Mentorship: Business Development, International Cooperation, working in or with developing countries, Project Management

Languages: Chinese, English, Spanish


Gabriela Marunova

Gabriela Marunova

Gabriela is currently Senior Manager with Volkswagen China Investment. She has spent the last 13 years in China. Prior to working with Volkswagen, she started her career with Skoda in the Czech Republic.

She is an expert in supply management, product development, project management, new energy vehicles, vertical mobility and team leadership.

Her career highlights include launching Skoda in India, as well as leading multicultural teams.

As a passionate athlete, she has run several marathons and rowed half-marathons.

Areas of Mentorship: personal growth, dealing with change, exploring personal values, working in a multicultural environment.

Languages: English


Claudia Masüger

Claudia Masüger

Claudia is the Founder & CEO of CHEERS Wines. She is also an Entrepreneur, Franchisor, International Speaker, and Mentor.

Claudia, from Switzerland, arrived in China in 2008 with two suitcases full of wine samples to start an incredible adventure. She first successfully built up a B2B wine wholesale company in Beijing called MQ Wines. When the warehouse burned down in November 2010, Claudia changed strategy. Seeing a huge opportunity in distributing high quality wines from the vineyards directly to Chinese young consumers at affordable prices, in 2011 the CHEERS concept was born. CHEERS is famous for making wine drinking fun & affordable. The retail chain counted 50+ stores. The fast change of the environment, the market and consumer behavior is an interesting challenge for every Entrepreneur. Keeping an open heart, a clear mind and busy hands has been recipe for CHEERS. 

Claudia’s strong will to go beyond borders, her passion for people, her family’s wine background, and her sensibility for the market has made her one of the figure heads of the Chinese wine market. Claudia believes that with passion, persistence, and peace of mind, one can conquer every challenge.

Career Achievements:

  • Sino-Swiss Business Award 2017
  • Franchise 500 – Franchise Star 2016, 2017, 2018, 2019
  • Franchise 500 – Most popular Franchisor, 2018, 2019
  • Various best retailer awards within the wine sector in China 

Professional Expertise:

  • Entrepreneurship
  • Mental Strength, Resilience and Happiness
  • Wine/Retail/Franchise Business China

More info @: linkedin.com/in/claudia-masueger-cheerswines/

Areas of Mentorship: Entrepreneurship, Mental Strength, Resilience & Happiness

Regarding mentorship, Claudia quotes Oprah Winfrey:

A mentor is someone who allows you to see the hope inside yourself.


Yasmine Riechers

Yasmine Riechers

Yasmine Riechers is the Country Manager & Director Operations at Sennheiser Greater China.

Career Outline:

Yasmine studied in Germany, USA & UK, as well as a few months in each China & Italy. After her bachelor’s degree (Business & Economics – Wirtschaftswissenschaften, Germany & UK) and before her Master (International Business, UK), she worked as a Student Assistant for Sennheiser in Germany and Hong Kong. After her master’s in International Business, she went in a different direction.

She worked for a special machinery company in Germany (Hannover) and went to Jinan, Shandong in 2012 to set up their factory there. She stayed in Jinan and acted as General Manager of the factory and office. In 2014, she changed companies but stayed in Jinan. She moved from building winding machines for transformers to building transformers. Thus, from 2014, she was the GM of a German Traction Transformer Manufacturing Plant in Jinan. At the end of 2015, she moved to Beijing and started to work as Director of Operations for Sennheiser Greater China. In July 2020 she took over the role as Country Manager for the Sennheiser Greater China offices.

Career Achievements:

  • Founding member (2018) of the Wirtschaftsjunioren Beijing, a group within the global German Chamber network
  • Vice Chair of the German Chamber of Northern China since Summer 2020
  • Supported a setup of a company in Germany together with a partner who now runs the business that designs and manufactures elegant and luxurious tableware, glassware, cutlery, hollowware and home accessories. She supports and is a shareholder of the business.

Professional Expertise:

Managing of different stakeholders, bridging between cultures and departments while motivating an international team. Functionally, she is responsible for Strategy, HR, Finance, Supply Chain and Technical Service but is also involved in their brands marketing, branding and especially online strategy. Sennheiser has developed from a traditional offline company to a strong online presence.

Areas of Mentorship: Management/Leadership, Career Development, and challenges as well as issues that come from working in a foreign country or for a German company. 


Melissa Rodriguez

Melissa Rodriguez is a Naturopathic Doctor (ND). From 2008-2010 she worked at her own private practice, then from 2010-2015 at the International Medical Center (IMC) Beijing. From 2015-2020 she was at Beijing United Family Hospital. As of April 2020-present, she is working at her own private practice again in Naturopathic Medicine.

Career Achievements:

Melissa has written various articles and blog posts, and given many lectures on various health-related topics to international schools, companies, doctors, nurses, etc. She has also been interviewed for podcasts and radio.

Professional Expertise:

Her work focuses on helping clients achieve optimal health, using nutrition and lifestyle counselling. She has a special interest in the areas of hormone balance and detoxification.

Areas of Mentorship: Natural Medicine, Interest in Healthcare/Well-Being, Exercise/Fitness Industry


Paloma Sanchez

Paloma Sanchez

Paloma Sanchez is the owner of her own fine art jewelry brand, which she founded in Beijing in 2009.

As a passionate gemologist, Paloma travels around the world, hunting for the finest gemstones to include in her unique designs.

An expert in branding and luxury, she regularly consults for brands, helping them build successful teams and launch advertising campaigns.

Prior to pursuing her passion as a gemologist, Paloma pursued a successful career in the luxury industry working for Carrera y Carrera, Hublot, Cuervo & Sobrinos, and Patek Philippe.

She has a law degree and a degree from the Gemological Institute of America.

She is a regular speaker at business events and is often featured in local and international media.

Recognition and Awards:

In 2013, Paloma Sanchez was recognized as one of the thirty best jewelry designers in the world, and featured in the “Unique Book, The Best Jewelry Designers” launched at Baselworld 2013, World Watch and Jewelry Show, in Basel, Switzerland.

Mercedes-Benz (2016- 2017) and Louis Vuitton (2013 and 2019) each have selected the Paloma Sanchez gallery to feature in their respective city guides to Beijing.

The PRC and the Royal Businessmen Association of Spain awarded Paloma Sanchez with the Entrepreneurial Excellence Award as a successful business owner of a pioneering Chinese – Spanish brand in April of 2017.

Paloma Sanchez has been invited and chosen as one of the founding members of the China New Couture Committee. She currently sits as the only non-Chinese founding member of the board.

Other Achievements:

Also in line with Paloma’s social goals is women empowerment. She runs a gem cutting workshop in Addis Ababa, Ethiopia, to enable widowed women and those who were abandoned by their husbands to take care of their children. At the workshop, women are educated about gemstones, how to operate gem cutting machineries and how to properly cut and care for precious stones.

More info @: https://www.palomasanchez.com

Areas of Mentorship: Gemology, Entrepreneurship, Branding, Luxury Market in Asia, Europe and US

Languages: Spanish, English and French


Michaela Schneebauer

Michaela Schneebauer was a Manager in the Pharmaceutical Industries and has many years of experience in leading international teams.

Career Expertise and Outline:

Michaela has an university degree in Nutrition Science. In addition, she has a qualification for teaching Psychology.

She has long-time experience in the development of medicines to improve health and quality of life.

  Professional Expertise:

Regional Clinical Trial Manager:

  • Leading international teams to carry out an international clinical study in certain medical indications
  • Presentations for medical experts
  • Training of team members

Group Leader:

  • Developing and conducting international clinical studies
  • Leading team members with different functions and from various countries

Clinical Research Site Manager:

  • Management of clinical studies at hospitals
  • Training of doctors and site personnel

Projects Lead and Project Management

  • Leading projects for process and quality improvement in cooperation with different departments, affiliates in other countries and companies.

Areas of Mentorship:

  • Leading and working in international teams
  • Intercultural Communication
  • People Development
  • Issue Solving
  • Process Improvement
  • Project Management
  • Nutrition and Diet Consultation
  • Work-Life Balance

Nini Suet

Nini is the Managing Partner at Shang NancyFriends International Education Group.

Career Outline & Professional Expertise:

A Beijing native, Nini began her professional career at Morgan Stanley’s investment banking team in Hong Kong. After two years in finance, she switched to the media space first as an International News Sub-editor at Phoenix InfoNews Channel, and subsequently joined CNN International, where she worked as an Associate Producer, Planning Producer and Digital Media Producer on live broadcasts and features programs. In between her career change, Nini also worked as a part-time digital brand strategist in the 360° Digital Influence department at Ogilvy & Mather, and founded a digital content platform chronicling global lifestyle stories, QI Post Limited.

After a successful buyout of Qi Post Limited by a Hong Kong printing & marketing conglomerate Icicle Group, Nini returned to Beijing early 2013 to establish Shang International Education Group (known as Shang Learning), China’s premier international education solutions provider. Under her leadership, Shang Learning has grown into a well-established consultancy providing professionally certified services to Chinese families. In 2020, Shang Learning has merged with another distinguished educational consultancy NancyFriends to form Shang NancyFriends International Education Group (SNF), to provide Chinese families the finest professional, individualized and result-oriented educational advisory services. 

Nini was one of the first Mainland Chinese student to study in a U.S. private boarding school, graduating from Tabor Academy in 2003 as the class valedictorian. She then graduated magna cum laude from Princeton University with a B.A. in Economics and Certificates in Finance as well as East Asian Studies. She also holds a Master in Journalism from the University of Hong Kong. She is the Trustee of her alma mater Tabor Academy, and Industry Mentor for graduate scholars at the Schwarzman College of Tsinghua University.

Career Achievements:

  • Certified professional member of the Independent Educational Consultant Association (IECA). 
  • St. Gallen Symposium Leaders of Tomorrow in 2014
  • Board Member of a global experiential learning non-profit organization JUMP! Foundation
  • Nini has been interviewed by various domestic and international media including CNN, GQ, The Economist, New York Times, The China Current, CCTV, BTV, Studying Abroad, etc.

More info @: linkedin.com/in/ninisuet/

Areas of Mentorship: Entrepreneurship, International Education, Career Change

Languages: English and Chinese


Mirjam Thieme

Mirjam Thieme

Mirjam Thieme is the CEO of MB it-Consulting China.

As CEO and owner of the company, her main focus is on Business Development and Customer and Partner Relationships, while maintaining full responsibility for the management and development of the consultant team and branch management, as well as Project Management and delivery services for select HCM technology system implementation projects in China, Europe and Asia Pacific regions.

Her career spans more than 25 years. From business management consulting, she moved to Human Resources Management (in-house) and again back into a consulting and project delivery role.

Career Achievements:

  • Active member of various professional and business organizations, chamber of commerce, women in business, and forum speaker/panelist
  • Board member of the Dutch School in Beijing (2010- 2014)
  • Member of various charity/volunteer organizations (ie China coordinator for Magic Hospital, Beijing mentor walk, VIVA, ChangMeng Center)
  • Finalist in the category large enterprises for the Asia – International Women of Influence Award (Global EXEC Women magazine, 2007)

Professional Expertise: Business Management, HR Management, Project Management, Business Consulting, Workshop Facilitation

Areas of Mentorship: General Management, Project Management, HR Management


Dalida Turkovic

Dalida Turkovic

Dalida is an executive and mindfulness coach with more than 25 years experience in coaching and consulting. She is also the Founder of the Beijing Mindfulness Centre.

Her passion is to help her clients find a crucial body and mind balance. Dalida coaches her clients to use their own emotional wisdom to bridge both future professional and personal challenges. 

Career Achievements:

Dalida is the author of Mindfulness for Beginners, and a TEDx Speaker. She is also the co-founder of JT Coaching Certification, a series of courses to equip coaches for International Coach Federation Certification. She has appeared in numerous media interviews.

She is a Hakomi and Trauma Sensitive Mindfulness practitioner. 

More info @: https://www.beijingmindfulness.com

Areas of Mentorship: Mindfulness, Entrepreneurship, Coaching

Languages: Chinese, English


Helen Twite

Helen Twite

Helen is a Senior Commercial/Purchasing professional with more than 16 years of experience in customer and supplier contract, and account management.

She is currently Vice President Commercial for Rolls Royce in Greater China. Her role includes leading negotiations for multi-billion dollar business deals in Aerospace, IT and Energy. She focuses on compliance, risk management and the development of commercial competencies.

Professional Expertise:

  • Negotiation
  • Contracts management
  • Leadership and people management
  • Transformation and process improvement
  • Business evaluation and risk management
  • Supplier / Customer management
  • Supply chain strategy
  • Governance and compliance

Career Achievements:

  • Deals being celebrated at CIIE and in UK-PRC heads of government meetings
  • Leading, building and inspiring global teams

Areas of Mentorship: Career Development in MNCs, Leadership Skills, Compliance, Negotiation


Eike Westerholt

Eike is a dedicated leadership, team, personal coach and facilitator with 15+ years’ experience living and working in Germany and Asia. Eike came to coaching following a solid career in Sales, Project Management, and Controlling in a multinational company.

Beijing-based since 2014, Eike‘s area of focus is on leadership, personal and team coaching, as well as organizational development with a strong emphasis on enhancement of self-awareness, values and communication.

Eike is the leader of the coaching initiative Grow2Glow for Siemens China.

Areas of Mentorship: Career & Personal Development, Leadership, Managing and Coping with Changes and Transitions

Languages: German and English


Caroline Xue

Caroline Xue

Caroline is the Managing Director of Kurki Fashion Beijing Co. Ltd.

She first introduced the Finnish brand of MARJA KURKI into the China market in 1994. She has actively devoted her career into building the brand to a nation-wide known brand in China. MARJA KURKI stories were widely interviewed by national and international media, such as VOGUE, MARIE CLAIRE, COSMOPOLITAN, GLOBAL TIMES, CHINA DAILY, HARVARD BUSINESS REVIEW, KAUPPALEHTI (Finnish Business Media), HELSINKI SANOMAT, and many others.

Her contributions have also been recognized in Finland, the home country of the MARJA KURKI brand. In October 2015, Sauli Niinistö, President of Finland awarded her the Knight of the Order of the Lion of Finland in recognition of the contribution to promoting friendly business relations between China and Finland, and the spread of color and costume culture.

She has recently written a book: LIFE STYLE which will be published by CITIC PUBLISHING HOUSE in December 2020.

Professional Expertise:

  • Marketing and branding
  • Building up an efficient team by using the right people and inspiring them

More info @: linkedin.com/in/caroline-xue-69700842/

Areas of Mentorship:

  • Marketing and branding
  • Building up an efficient team by using the right people and inspire them
  • Building up a startup